This is my absolute favorite scent of all the beard products that I've tried and now it's a cologne, or rather, a parfum spray. They've nailed it and the scent is phenomenal! Definitely really powerful for the first 30-45 minutes and then it mellows out but definitely lasts for 7-8 hours. I usually get scent fatigue with colognes and fragrances but I have never gotten any with this in either the beard oil or the cologne. I've been using this scent for at least 5 years now and I have found a few scent profiles that are almost as good but none better! Not trying to brag (might actually be a problem lol) but I have around 40-50 different oils from multiple companies and with all that exposure, this scent is the best in my opinion.