Beard butter is without a doubt the most important product in my grooming arsenal, and I've been experimenting with a wide variety for more than a year now. The Bearded Mack's Premier Butter is, in my humble opinion, the BEST whipped beard butter available on the market today. The list of ingredients in this product is one of the most unique blends I've discovered yet. From the moment I first applied this butter, my beard -- which is naturally dry and coarse -- was instantly softer, fully moisturized, and easy to detangle. Only one application per day is necessary, as the texture you achieve will last ALL DAY. The scent that I purchased -- the "Tropical Storm Mack" -- is amazing. It's subtly sweet like pineapple with hints of coconut and mango. And like a mild cologne, the frangrance is strong enough to linger but is not overwhelming. I highly recommend The Bearded Mack's Premier Butter. It has easily become my beard product of choice.