Did I mention that it smells super fresh??? Because it does. It smells like newness, super clean, super fresh. Do you remember being a little kid and seeing the world for the first time? If that feeling was a smell, this is it. That crazy look in your dog's eye because it just wants to run through a field as fast as it can, if what that dog feels were a scent this is it. If happiness was a scent, this is it. I got it in the mail last night, took a shower, put it in beard, and just kept cupping my hands to my face to breathe deep. Today, I'm at work, and I keep lifting my mustache hairs to my nose for some maximum sniffing action. And, of course, bearded mack has my beard feeling as amazing as it smells. Basically, if you're a beardsman that doesn't have bearded mack already, I question what you're doing with your life because clearly you've wasted your time until now.