The Bearded Mack uses unique premium ingredients in their products that make them stand out from the mass of other small-batch beard companies. The Natural Mack oil has a slight pecan-like smell that quickly dissipates; it is light and non-greasy with probably the best feel in beard I have experienced. The Bearded Mack is also one of the few beard companies to offer both a poured and whipped butter. I love the feel of the whipped butter in my beard; it breaks down effortlessly and provides fantastic nourishment for overnight use. In the dry winter months I have been using the butter during the day as well and, like the oil, it is light and non-greasy, allowing for just a bit of hold. Overall a very impressive beard company with some of the best products on the beard market.