I very seldom use beard balms, but as of lately, whenever I do, I find myself reaching for "TBMGC" beard balm. The quality, feel in beard and results are always amazing! My long goatee feels soft, well nourished and every strand of hair kept in it's place. Love this "The 18th Mack" scent!! Highly recommend all of "The Bearded Mack" beard products. This is my second time leaving a review for this balm, IMO, it's that good. Get you some, your beard or goatee will thank you. Let it grow!